## What are SEO Tools?

SEO Tools help you optimize blog posts for search engines with real-time analysis, keyword tracking, and readability scores.

**Available in:** Blog workspaces only

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## Accessing SEO Tools

Open a blog post → Right Sidebar → **SEO tab**

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## SEO score:

Get an instant SEO score as you write, based on:

- Heading structure (H1, H2, H3)
- Word count
- Slug optimization
- Meta description
- Keyword density

**Score ranges:**

- 90-100: Excellent
- 70-89: Good
- 50-69: Needs improvement
- Below 50: Poor

**Target:** Aim for 70+ before publishing

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## SEO analysis:

View detailed breakdown of your SEO performance in the SEO tab.

**What's analyzed:**

- Proper heading hierarchy
- Optimal word count (1500-2500 words)
- URL-friendly slug with keywords
- Meta description (150-160 characters)
- Keyword density (1-2% optimal)

Get actionable suggestions to improve your score, like adding more headings, increasing word count, or optimizing your slug.

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## Keyword tracking:

### Setting keywords

**To set keywords:**  
Right-click blog post → "SEO Details" → Enter 3-5 keywords → Save  
**Or during blog generation:** Add keywords in generation options

### Keyword density

Track how often keywords appear in your content.

**Optimal:** 1-2% of total content

- Too low: Not enough keyword presence
- Too high: Keyword stuffing (penalized)

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## Readability analysis:

### Readability score

Measures how easy your content is to read using the Flesch-Kincaid Reading Ease metric.

**Target scores:**

- General audience: 60-70 (8th-9th grade level)
- Accessible content: 70-80 (7th grade level)
- Technical content: 50-60 (10th-12th grade level)

### Passive voice detection

Shows percentage of passive voice in your writing.

**To highlight passive voice:**  
SEO tab → Click "See Passive Voice" → Passive constructions highlighted in editor

**Tip**  
Aim to keep passive voice below 10% for clearer, more engaging, and SEO-friendly writing. However, the ideal amount depends on your goals — certain styles or contexts may intentionally use more passive voice.

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## Editing SEO details:

Set slug, meta description, and keywords for your blog post.

**To edit:**  
Right-click blog post → "SEO Details" → Edit and save

### Slug

URL-friendly identifier for your post.

**Best practices:**

- Use target keywords
- Keep it short (3-5 words)
- Use hyphens, lowercase only
- Example: `gardening-tips-beginners`

### Meta description

150-160 character summary that appears in search results.

**Best practices:**

- Include target keyword
- Compelling call-to-action
- Accurately summarize content

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## Before publishing:

Run a final SEO check:

1. SEO score 70+ ✓
2. Readability score 60-80 ✓
3. Keyword density 1-2% ✓
4. Passive voice below 10% ✓
5. Slug and meta description optimized ✓
6. Clear heading hierarchy ✓

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## Next steps

- [Blog Generation →](/content/help/docs/blog-features/seo-tools/blog-generation/index.html) - Generate SEO-optimized content  
- [Publishing →](/content/help/docs/blog-features/seo-tools/publishing/index.html) - Publish to WordPress or Ghost